Another guerrilla marketing tactic: a Heineken christmas tree composed of about 1000 beer bottles outside of a shopping mall in Shanghai.
Thursday, August 5, 2010
Perrier Beach Advertisement
In this picture, a girl attempts to quench her thirst in the scorching heat with a Perrier.
Advertising Agency: Ogilvy Paris France
Creative Director: Chris Garbutt, Thierry Chiumino
Art Director: Eve Roussou, Marie Farge
Photographer: Jean Yves Lemoigne
Published: April 2009
Creative Director: Chris Garbutt, Thierry Chiumino
Art Director: Eve Roussou, Marie Farge
Photographer: Jean Yves Lemoigne
Published: April 2009
Tide Advertisement
Showing Tide's ability to remove or prevent even the worst stains on clothing.
Advertising School: Miami Ad School San Francisco, USA
Art Director: Maximilian Pinegger
Copywriter: Justin Salice-Stephan
Art Director: Maximilian Pinegger
Copywriter: Justin Salice-Stephan
Tabasco Print Ad
Frontline Pet Medication Guerrilla Marketing
Placed on the floor of a crowded building with people representing fleas and ticks, Frontline used this method to advertise their pet medication for a spray to protect against these pests.
True Blood Guerrilla Marketing
One of HBO's hit show True Blood's many ways of getting its name out there: guerrilla marketing. This "In Case Of Vampire" advertisement instructed pedestrians to snap off a stake and gave them instructions regarding how to properly slay a vampire (below which they posted the name and airing time of the show.)
Shark Week Skateboard
As part of its promotion for this year's Shark Week and the event's sponsorship of the X Games on ESPN, Discovery Channel called upon select street artists to design one of a kind shark-themed skateboard decks. The decks will be auctioned off, with proceeds going to Oceana, the world's largest ocean conservation organization and Shark Week non-profit partner.
The deck pictured here was designed by Jesse Vartanian. Check out the rest of the Shark Week designs at the auction site.
Tuesday, August 3, 2010
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